Leeds-based performance-led marketing comms agency, Source, has expanded its team with a new head of digital PR.
The new senior recruit, Hayley Stansfield, was previously head of content marketing at XLMedia PLC, and brings 12 years of experience to the Source team. She will play a key role in improving the online visibility and authority of its clients by creating a robust Digital PR strategy or the business.
Source has recently expanded its SEO and digital PR services for clients in various markets, including business finance and IT solutions.
Stansfield said: “I am thrilled to be joining an agency with such a great reputation and a versatile client portfolio. This creates the opportunity to produce some really exciting online PR campaigns and can’t wait to get stuck in.
“A key part of my role will also include defining client’s digital PR goals and creating a robust reporting strategy to show the true value of the links and coverage earned for clients.”
Chris Hughes, director at Source, added: “Now is an exciting time to have Hayley join the business following new client wins. To elevate the agency and become more digitally minded, it is essential we onboard the right people and create a knowledgeable team to help grow the business. Hayley joins as part of the agencies ambition to grow and diversify our service offerings.”
Source works across PR, SEO, paid digital and social media and provides strategic guidance to both B2B and B2C clients across the UK.
