Leeds-based full-service digital agency Engage has been appointed to a new performance marketing brief by iconic British luxury fashion brand, Paul Smith.
The agency will lead Paul Smith’s global paid social, search and SEO activity across key international markets, delivering an integrated search strategy that strengthens brand visibility, captures demand more effectively and drives sustainable ecommerce growth through market-specific execution.
By aligning creative with performance marketing, Engage will deliver more effective campaigns that improve efficiency, strengthen demand generation and support ecommerce growth.
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Founded in 1970, Paul Smith is globally recognised for its distinctive approach to tailoring, colour and contemporary menswear. With all products designed in-house, the brand has built an international reputation for combining British heritage with modern design across fashion, accessories and lifestyle.
Hannah Bennett, head of digital at Paul Smith said: “We’re delighted to be partnering with Engage as we continue to strengthen our global digital presence. Their integrated approach across paid search, paid social, SEO, and reporting combined with a strong strategic and creative focus, aligns closely with our ambitions for growth.
“As the digital landscape becomes increasingly competitive, it’s important that we take a more connected approach to how customers discover and engage with Paul Smith online. We’re confident that Engage’s expertise will help us build on our existing performance, unlock new opportunities across key markets.”
The Paul Smith team highlighted Engage’s strategic thinking, forecasting transparency and understanding of growth priorities as key reasons for the appointment.
Amy Jowett, account director at Engage, added: “We’re absolutely thrilled to be working with Paul Smith…and the team is excited to bring together our technical expertise, creativity and data-led approach to support its next phase of growth.”
“Paul Smith has an ambitious vision for the future and we’re looking forward to working closely with the team to deliver meaningful, long-term performance and impact through digital marketing.”
Gregg Turner, performance marketing director at Engage, said: “This partnership is about bringing paid search, paid social, SEO, creative, data and reporting together into a single, connected strategy that builds demand, captures intent and delivers growth.
“The opportunity extends beyond channel optimisation. Our focus is on creating a unified performance strategy that adapts to the needs of each market, helping Paul Smith improve discoverability, attract new customers and drive long-term e-commerce growth.”
The latest win further expands Engage’s ecommerce and retail portfolio, which already includes brands such as DUSK and MUJI.
