Manchester-headquartered sportswear brand Reprimo has appointed full-service creative, events and experiential agency The Chameleon Agency to deliver an exclusive three-day experiential event in the city later this year, centred around community building and celebrating the brand’s Manchester roots.
The win comes as Chameleon sees rising demand for experiential campaigns from organisations looking to cut through digital saturation and create memorable, real-world moments for customers, clients and employees alike, alongside continued growth in employee engagement briefs and leadership events, as firms look for new ways to connect with their people.
Latest research commissioned by Chameleon among 1,000+ UK employees, across companies of all sizes and sectors, found that face-to-face contact is the communication method most likely to make workers feel connected to their organisation. The findings come as employee engagement sits at record lows – Gallup puts global engagement at around 20%, dropping to just 10% in the UK.
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Joe Gilliver, founder and executive producer at Chameleon, said: “The growth we’ve seen in 2026 for this type of work speaks for itself. We’re proud to be working with companies that are prioritising genuine connection with their employees, customers and communities, and aren’t afraid to do something outside of the box to get there.”
Further afield, several global companies have also appointed Chameleon to connect international teams, reflecting increased demand for cross-border projects. These include industrial testing, inspection and certification company Bureau Veritas; independent environmental disclosure body CDP; credit reference agency TransUnion; medical company VB Spine; and pan-European automotive parts company Autodoc.
Gilliver added: “True connection can’t be forged through a screen. The businesses cutting through right now are the ones brave enough to bring people back together in real life – whether that’s Reprimo celebrating its Manchester roots with a community-led event, or global teams at CDP, Autodoc and TransUnion choosing face-to-face experiences over another video call.”
The Chameleon Agency is a sustainability-led agency that weaves together strategy and creative to deliver measurable events, campaigns, and experiences that make brands impossible to ignore. It works with HR, internal comms, procurement, and marketing teams to deliver campaigns and ideas that truly engage and connect with their people and provide unforgettable experiences. Other clients include LG, Ferrero and Manchester Airport.
