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Leading dog equipment firm appoints Wolfstar to sniff out opportunities


Leeds PR and social media agency Wolfstar has been appointed by Europe’s leading premium dog equipment distributor following a competitive pitch.

County Durham-based Accapi Group appointed Wolfstar to collaborate with the internal team and lead PR efforts around its Autumn/ Winter 2018 range.

Wolfstar, which secured the account following a two-stage process including a three-way pitch, will provide media relations, sniffing out product placement and feature opportunities to secure both consumer and trade coverage.

The team will also deliver an influencer outreach programme to secure coverage, increase brand awareness and support retailers, as well as deliver events and provide strategic advice.

George Heydon, chairman at Accapi Group, said: “Our mission at Accapi is to ensure all dog lovers in the UK get to know about and experience our ‘world-leading’ brands with their four-legged companions.

“We bought into Wolfstar’s passion and energy and believe they will make a significant contribution in communicating our message and brands to all dog owners.”

Marie Lees, managing director at Wolfstar, added: “Accapi is the perfect client for Wolfstar and we’re over the moon to be working alongside the ambitious and successful team to further elevate the brands and support them in achieving ambitious targets.

“The opportunity really plays to the team strengths and we’re excited to be onboard and to have beaten off the competition.”

In the last 12 months, Wolfstar has won clients including Wax Lyrical, OrganOx, Moorhouse’s Brewery, Children’s Heart Surgery Fund and

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