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Wolfstar Wax Lyrical about latest client win


Leeds PR and social media agency Wolfstar is celebrating its latest client win – the UK’s largest home fragrance company, Wax Lyrical.

Wolfstar has been tasked with setting up an influencer marketing programme for the brand over the next 12 months. Their first project involved supporting the launch of GiftScents, a new take on the gift card concept, which includes a reed diffuser.

Coverage is being secured across blogs and YouTube channels to help raise the profile of the brand and its British heritage to new customers. The GiftScents range is due to be extended this year, to include products suitable for occasions such as Valentine’s Day and Mother’s Day.

Marie Lees, Managing Director at Wolfstar, said: “We’ve got strong, long-standing relationships with key influencers in the homewares and lifestyle sector. This coupled with our proprietary influencer marketing tool, Stashmetrics, means we can manage our activity efficiently, leaving more time for relationship building.

“t helps us spot any up and coming influencers before other agencies, using lists and data that are updated in real time and is already a recipe for success for our existing clients. We’re excited to see the results of combining these traditional PR tactics, with modern technology for Wax Lyrical this year.”

Joanne Barber, Managing Director at Wax Lyrical, added: “We were keen to find an agency that could help us generate conversation around our brand and products, online. Wolfstar came recommended to us and fit the bill.

“PR activity is no longer about just securing coverage, with Wolfstar’s help we’ll be tracking any mentions of our products online and offline, the increase in new visitors to our website and, of course, the sales generated because of this activity, all supported by our overall marketing strategy.”

Wax Lyrical, which was founded in 1980 and in 2016 became part of the Portmeirion Group, manufactures all itsproducts in the Lake District. Their products are sold in the UK as well as in more than 40 countries worldwide. 


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