Lawfront has renewed its contract with 21Digital, twelve months since the Blackburn-based digital agency first won the digital marketing brief following a four-way competitive tender.
Lawfront provides comprehensive legal services to individuals and businesses nationwide through leading regional law firms including Brachers, Farleys, Field Seymour Parkes, Fisher Jones Greenwood, Nelsons, Slater Heelis and Trethowans.
The brief renewed with 21Digital sees the agency delivering SEO (search engine optimisation), website development and CRO (conversion rate optimisation) services across the group’s law firms to drive growth in enquiries.
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21Digital head of digital Mindy Gofton said: “Our relationship with Lawfront began through Farleys, a longstanding client of ours. When Farleys became part of Lawfront, we had the chance to pitch for the wider group’s digital marketing support and ended up winning a four-way pitch.
“With our strong track record in delivering organic visibility for professional services businesses, along with our specialist expertise in SEO for the legal sector, we won the brief and began supporting several of their regional firms across technical SEO, website development, and hosting.
“Throughout the past year, our efforts have centred on technical SEO and strengthening local visibility, making our sites effortless for search engines to crawl and understand while ensuring they appear at the perfect time and place for the audiences that matter most.”
Since partnering with 21Digital, firms across the Lawfront group have seen a “significant uplift” in enquiries driven by organic search, with improved visibility helping connect the right clients with the right legal expertise at a local level.
Ajay Solanki, head of digital at Lawfront, said: “Our firms each have their own identity and serve distinct communities, so we needed a digital partner that understood that – not a one-size-fits-all approach.
“21Digital has taken the time to understand each firm’s strengths and local market. The uplift in enquiries we’ve seen across the group has reinforced our confidence in this partnership, and we’re looking forward to building on that momentum together.”
Based at offices on Blackburn’s Trident Park, 21Digital is a multi-award-winning agency, specialising in lead generation and ecommerce, and providing digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.
