The Fifth, the full-service influencer marketing and talent agency backed by News UK, has announced the appointment of LADbible’s Sam Coleman as Commercial Director.
Coleman, who has been Head of Group Sales for Manchester-headquartered LADbible since last April, will lead the day-to-day commercial strategy and sales operations for the agency. He will report to The Fifth’s Managing Director and Founder Oliver Lewis.
At LADbible, Coleman was responsible for leading the commercial department and driving revenue growth, scaling the team, transforming the perception of the brand and the quality of its output. During 18 years in the media industry he has also held positions at The Guardian, ESPN and Disney.
Coleman said: “I am incredibly excited to be joining The Fifth at such an important time for the company. Influencer marketing is still relatively nascent and The Fifth is in a great position to professionalise it, ultimately to build trust with clients through bold and effective work.
“Oliver Lewis has a real vision for the company – and a client roster that already includes Tag Heuer, Marc Jacobs, Lucozade and TikTok.”
Lewis added: “We’re delighted Sam is joining the team. As a business, we’re growing rapidly, and Sam’s expertise and experience will allow us to continue to accelerate our services to brands and clients.
“The experience he brings is second to none and I look forward to working together at this exciting stage of the journey”.
Since launch, The Fifth has become an agency partner for leading brands, including Tag Heuer, Marc Jacobs, Lucozade and TikTok.