Manchester-based publisher LadBible Group has appointed an ad industry veteran as it looks to step up its attempts to turn social media success into revenue.
Colin Gottlieb, who stepped down as chief executive of Omnicom Media Group earlier this year, has joined LadBible as a strategic board advisor and will work with founders Arian Kalantari and Solly Solomou for three days a week.
In an email to staff, Solomou said: “We’ve done a good job of working with agencies and clients to provide access to [our] audience in a voice that our audience understands. Colin will be getting hands-on with clients and our approach around this working closely with us the commercial and creative teams.”
