Adanola, the fast-growing athleisure brand, has increased its footprint at Manchester’s NOMA, less than a year after joining the growing neighbourhood.
The Manchester company, one of the most popular challenger gym-wear brands with millennial customers, and worn by the likes of Kim Kardashian, Kaia Gerber and British model and actor Rosie Huntington-Whiteley has taken an additional 6,500 sq foot at Dantzic, the Grade II listed building in the heart of NOMA.
Adanola has seen its revenues rocket by more than 136% in the last year, and some 2,528% since FY21 is on track for further strong growth in 2024, earning it a Top 10 place in the Sunday Times 100 list of fast-expanding private companies in the UK. It has grown its team from more than 50 to 90 in the last few months, since it relocated to NOMA in autumn 2023.
Founder Hyrum Cook said: “We are thrilled to be growing here at NOMA, the move was a result of a major new chapter in the evolution of our business and we needed to create a space that embodied the innovative spirit of Adanola. We’ve felt right at home ever since we moved in –– it’s a perfect location for our people to thrive.”
Paul Pavia, commercial director of MEPC, asset manager of NOMA said: “Adanola is an outstanding Manchester business and superb addition to our growing neighbourhood of innovators and bold thinkers. We are delighted to see them expanding their footprint at Dantzic. They’ve really bought in to our values and our community and we look forward to seeing them continue to flourish.”
Also in 2024, Adanola has entered partnerships with both Verde and Nest Commerce with a view to driving both UK growth, and a major push into the US market.
Lily Thistlewood, head of performance marketing at Adanola, said in March: “After fantastic organic growth, the time is right to ramp up awareness of our brand to realise our ambitious plans.”
