by
Rachael Hesno
Prolific North, in association with marketing communications agency Jam, is hosting a special roundtable to explore the world of financial services marketing.
The event, which will be held on 24th November from 9am at Sync, Deansgate in Manchester, will address an important question – has the industry forgotten a vital demographic and are mature adults between the ages of 40 and 60 being overlooked by financial services brands?
This event will be a great opportunity for brand marketers and in particular, those who work in financial services, as we take a deep dive into this topic.
The roundtable discussion will explore whether companies are too focused on 18-35 year-olds, how brands can tap into an often overlooked, older demographic and look at companies that are delivering some innovative campaigns in this space.
It’s shaping up to be an event with some lively discussions, so make sure you secure your free place now as spaces are limited.
