Regional publisher Johnston Press is to scrap its creative services team and outsource the work to India.
The move, which will see the loss of almost 30 jobs from its operations in the UK, will take place by the end of January.
The team has been responsible for designing adverts and other visuals for the company, but the work is now being outsourced to Express KCS near Delhi.
Staff based in sites including Leeds, Preston and Sunderland are affected.
A spokeswoman for Johnston Press said: “We have recently conducted an extensive review of our Creative Services function, both internally and from a third party, which has identified an opportunity to better organise and deliver creative services across Johnston Press.
“As a result we are proposing to make a number of roles redundant. We have spoken to the impacted team members today and have advised them of our plans.
“There now follows a period of consultation with those whose jobs may be affected.”
Three years ago, the publisher outsourced the work of its advertising creation teams based in Leeds, Peterborough, Edinburgh and Sheffield.