Prolific North has teamed up with Chris Attewell, former CEO of Search Laboratory, to launch Prolific Agency Labs – a new strategic training programme designed to help agency leaders reset, refocus and build sustainable growth.
Prolific Agency Labs kicks off on 24 September with three full-day workshop sessions delivered over three months, alongside one-to-one coaching from industry expert Chris Attewell, who successfully scaled Search Laboratory to 150+ staff before leading the agency’s sale to Havas.
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Built around Attewell’s Agency House framework, the programme is aimed at agency owners, with annual revenues between £500,000 and £2.5m, where they will learn how to deconstruct and rebuild their businesses for better scale, profitability and resilience in an AI era.
The Agency House Model looks to simplify the process of growing a successful agency by focusing on four key pillars that support long-term growth and profitability: clients, new business, innovation and people.
The launch comes at a pivotal time for the agency sector as according to the latest BenchPress report, while many agencies are reporting revenue is up, profits are still being squeezed and overheads are climbing as AI continues to reshape the industry landscape.
Through Prolific Agency Labs, agency leaders will leave with a refreshed agency value proposition, clearly defined growth targets, an innovation roadmap, a repeatable new business playbook, financial forecasts and a people strategy to support future expansion.
Chris Attewell said: “Having experienced all of the highs and lows involved in growing a successful agency all the way through to acquisition, integration and exit, I’m excited to be able to share what I learned to help agency leaders in the North achieve their own success. Taking a step away from day-to-day agency life every now and looking at things with a fresh perspective is incredibly valuable, especially when there’s the added opportunity to network and learn from industry peers. I’m proud to partner with Prolific North to facilitate growth and success for Northern agencies.”
Alexandra Balazs, managing director of Prolific North, added: “This programme couldn’t come at a better time. I speak to agency leaders most days. While the landscape is changing fast right now, one thing remains constant: the agencies that thrive are the ones that take a step back, review their strategy, and build a clear growth map forward.
“That is exactly what we’re creating with Prolific Agency Labs. We want to offer a supportive space for leaders to step away from the day-to-day and remain focused, inspired, and crucially, accountable. I am chuffed to be partnering with Chris on this — his experience is unmatched, and I can’t wait to see the impact this has on the region’s agency ecosystem!”
There are only 15 spots available for the first cohort, and early bird tickets until 17 July start at £1,925+VAT for solo tickets or £3,465+VAT for co-founders, so please register your interest by emailing [email protected]
