Jam has been appointed by MyoLearn to lead social strategy and launch of its new digital education platform for electromyography professionals.
MyoLearn has been created to make electromyography, commonly known as EMG, and a medical test that measures the electrical activity of muscles to evaluate the health of skeletal muscles and the motor neurons that control them, helping doctors diagnose conditions like carpal tunnel syndrome, nerve injuries, and muscle disorders, more accessible to practitioners working across sport, rehabilitation, therapy and human performance.
The platform will turn highly technical academic knowledge into structured, practical learning that helps professionals understand how EMG can be applied in real-world settings.
Jam will lead MyoLearn’s launch across LinkedIn, Instagram and YouTube, developing a social-first content strategy designed to build awareness, establish credibility, and grow an engaged professional community.
The agency will translate complex subject matter into clear, bite-sized content tailored to how today’s practitioners discover and engage with professional education online. Its work will initially focus on building brand awareness, testing messaging, and establishing early audience traction before evolving into a wider digital growth strategy.
The appointment reflects a broader shift towards flexible, digital-first professional learning, as practitioners increasingly look beyond traditional academic channels for accessible knowledge they can apply in their day-to-day roles.
Steven Lindley, managing director at MyoLearn, said: “There is a wealth of valuable expertise within the EMG community, but much of the available education can feel highly technical or difficult to translate into practice.
“MyoLearn has been created to bridge that gap by providing credible, accessible learning that practitioners can engage with and apply in the real world. Jam understood both the complexity of the subject and the need to communicate it in a clear and engaging way.
“Their strategic and creative approach will help us introduce MyoLearn to the right audiences and build a strong community around the platform from the outset.”
Jaime Gee, managing director at Jam, added: “MyoLearn has a brilliant opportunity to transform how professionals discover, understand and apply EMG education.
“Our role is to take an incredibly specialist subject and make it feel clear, useful, and engaging without losing any of its credibility. By combining MyoLearn’s technical expertise with a structured social-first strategy, we can build a distinctive brand and create content that genuinely adds value for its audience.
“We’re excited to help lay the foundations for MyoLearn’s long-term growth and establish it as a leading learning platform within the sector.”
The partnership strengthens Jam’s experience in supporting specialist and technical brands through creative, insight-led communications that turn complex information into content audiences can easily understand and engage with.
