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IT solutions provider Elite Dynamics signs up first holiday home manufacturer


Elite Dynamics, the Warrington-based provider of solutions to the holiday homes and residential parks sector, has expanded its reach to engage its first holiday home manufacturing client.

Pemberton Park & Leisure Homes, which is based in Wigan, is the first customer to utilise Elite Dynamics’ EliteCRM Manufacturers product, an all-in-one operational platform for sales, marketing, customer service, and field service built using Microsoft Dynamics 365 Customer Engagement.

The solution has been designed to improve how manufacturers and suppliers work, boosting relationships with customers.

Until now, Elite Dynamics has provided software solutions to operators of holiday and leisure parks, working with brands in the UK and internationally.

Jamaine Campbell (pictured), MD at Elite Dynamics, said: “To be working with a holiday home manufacturer like Pemberton is the next piece of the jigsaw for us, so we’re excited to see how our solutions can help all areas of the industry come together to deliver an all-round first-class service.

“The demand on manufacturers has never been as high, so it’s crucial for the technology to be on-point to ease any pressure, particularly across busy customer service and aftersales teams.”

Tom Foster, IT Manager at Pemberton Park & Leisure Homes, added: “Being in the industry, we were already aware of the services Elite Dynamics provided to holiday parks, so when they were launching specific products for manufacturers, we wanted to be first to find out more. 

“The biggest pull for us is being able to manage and automate our aftersales service. By moving away from paper-based systems to bring everything together in one portal for internal teams, engineers, and customers, we are improving processes and really delivering on customer service. Added to that is the wealth of data the software provides to enable us to analyse and report on our performance at any time.”

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