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Industry veterans join forces for digital first production studio


Vin Chinnaraja, the founder of Branded3 has teamed up with global digital production expert, Steve Lawson, to established a digital first creative studio in Liverpool.

Lawson has previously held senior roles at Isobar, Saatchi & Saatchi London and OMG’s Drum.

Digital Mill launches with “over 150 offshore digital experts” and its own automated asset production platform.

They say the studio will operate across all screen and media types, from Digital Out of Home (DOOH), to social, display and video.

“I am delighted to be teaming up with Steve on the launch of Digital Mill, to bring his 20 years of global production experience to a client base with an increasing demand for connected digital experiences,” said Chinnaraja.

“Since the pandemic we have seen huge demand for brands looking to connect their digital experiences across all screen and channel types, and we are excited to help advertisers more readily utilise the different channels and platforms available to them by providing the assets they require with speed, to gain a competitive advantage.”

Chinnaraja co-founded search agency Branded3, which was acquired by Kin+Carter in 2013.

“It’s great to be back working with Vin and in a space that has come on in leaps and bounds in the last few years,” explained Steve Lawson, CEO of Digital Mill.

“The past two years in particular have accelerated digital behaviour and pushed it into every corner of people’s lives. It’s the perfect time to launch Digital Mill, combining automated technology with a talented team of production experts to provide a fast, scalable, cost-effective solution tailored to the needs of each business.”

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