Digital agency Tall has been appointed by Pharmacy2U to help shape the future development of its online services as the digital healthcare business continues to grow.
The agency will work with Pharmacy2U’s product, UX, design and customer experience teams to develop a common approach to how its digital products and services are designed.
Rather than redesigning a particular part of the Pharmacy2U website or customer journey, the brief is focused on creating a framework that can be used by teams across the business when developing future digital services.
Tall will work with stakeholders across Pharmacy2U to examine its existing customer experience and establish a set of principles intended to make future design decisions more consistent.
Guy Utley, Executive Creative Director at Tall, said: “This goes beyond solving an individual UX challenge. We’re helping Pharmacy2U define how future digital experiences are conceived, designed and evolved across the business.
“We’ve spent years working with large, complex organisations to create digital experiences and systems that need to work across multiple teams, products and audiences. That experience is really important here, not just thinking about what works today, but building something that can support Pharmacy2U as it continues to evolve.
“The aim is to give teams a clear, practical framework that helps them make confident, customer-centred decisions consistently and at scale.”
The work is intended to give Pharmacy2U’s teams a shared foundation for developing its digital services as the business expands, rather than approaching individual products and customer journeys separately.
