HOME creates TV ads for Drayton Manor Park

Ben Ducker, Creative Director at Rascal and director of the ads, added: “Creating a cinematic opening helped to elevate the films and provided a fresh approach to the standard theme park commercial.

“Taking a storytelling-approach, we leapt from a ‘backstage’ setting of the kids’ bedroom where their routine begins, straight into the bright lights of the park (our ‘stage’). Using colour correction and lighting techniques we created a more natural and hazy visual for the bedroom, and then moved into bold colour and contrast in the park.”

Don McGrath, Chief Creative Officer at Leeds agency HOME, said: “In the ads, we wanted to show what a fun place it can be to spend quality family time and create lasting memories away from the distractions of busy school and work lives, whilst also building on the park’s long-term vision to be the best UK destination for families. We’re all really pleased with the final outcome.”

The ads will be supported with sponsorship idents on Pop TV, digital display, PPC, paid social, print and OOH activity, as well as regional radio and a notable presence in nearby Birmingham’s Bullring, the media for all of which was booked by HOME.