A campaign created by Leeds agency Home aired during the Super Bowl on Sunday.
The TV campaign launched an online sportsbook offering for US-based Resorts Casino.
Following the legalisation of sportsbook in New Jersey, the campaign tells the people of New Jersey “the wait is over” and features a new strap line “New Jersey, we got this” to position the brand front-of-mind for sportsbook and assure its customers that Resorts Casino is there to “make every game matter”.
The 15, 30 and 60-second ads seek to capture the emotional journey and heightened anticipation sports fans go through when betting on games. The ads will air on networks including ESPN, CBS and Discovery across New Jersey.
