After winning a competitive pitch process, Manchester and Stoke-based agency Harrison Carloss has delivered a full rebrand and dynamic new website for leading UK managed service provider, Air IT Group.
The agency was signed by Air IT Group to produce a major brand refresh to spearhead the strategic repositioning of the business. The rebrand aims to help the UK’s 5.6 million SMEs harness automation, AI, and cybersecurity to boost productivity and competitiveness.
PE-backed Air IT Group employs over 450 staff and operates from a head office in the Midlands, while the rebrand follows a year-long integration and cultural transformation across Air IT Group’s nine UK offices, and has also been rolled out at its Malaysian hub.
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Harrison Carloss was also charged with developing a new website to help Air IT Group elevate its user experience and support the wider strategic vision of the business. The new website better reflects Air IT Group’s growth as an industry leader and provides greater scalability for the future.
Leanne Kavvadia, head of marketing at Air IT Group, said: “Working with Harrison Carloss has been a true partnership from the very start. Together, we’ve collaborated on everything from in-depth research and brand development through to the launch of our new website. We’re really proud of the new brand, it fits the brief perfectly and the feedback from our team and clients has been fantastic. We look forward to continuing our relationship with Harrison Carloss as we build on this success with further marketing initiatives.”
Adam Mobley, director at Harrison Carloss, added: “We’re thrilled to have partnered with Air IT Group on their rebrand and website, and continue to work with them as their strategic digital partner. I’m incredibly proud of our team for their innovation, commitment, and discipline to keep such a big project on track and to such a high standard. It’s exactly the kind of creative challenge we love to take on.”
Harrison Carloss is a strategy-led creative and digital agency specialising in creative branding & design, web & platform development, and digital marketing services. With over 50 years of heritage, the agency has consistently adapted to meet the ever-changing demands of clients and maximise the abilities of the latest technology.
