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Great Rail Journeys appoints lead agency

Global tour operator, Great Rail Journeys, has named IMA-HOME as its new lead agency.

It will replace incumbent agencies, Carat (media) and Lucre (PR) to handle all paid media, PR and content strategy.

“As we continue to grow in both the US and the UK, IMA-HOME’s experience in travel will help us further enhance our go-to-market approach, as we expand our product range across escorted land-based touring and river cruise,” said Dave Riley, CEO at Great Rail Journeys.

“We were highly Impressed with the breadth and depth of the team’s offering and believe working with a connected agency like IMA-HOME will take Great Rail Journeys far.”

IMA-HOME Managing Director, Alex Uprichard, added: 

“We’ve had a really strong start to our working relationship with Great Rail Journeys. This appointment comes off the back of a winning streak for IMA-HOME, and the brand is a brilliant addition to our travel and leisure portfolio. Great Rail Journeys firmly believes the journey should be a part of the adventure, and we can’t wait to bring this to life through strategic media, PR and content activity.”

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