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Fun Agency refreshes leading brewery’s brand and packaging


Leeds-based Fun Agency has completed a refresh of the brand and packaging for a popular pale ale brand.

As the brewery, which is part of Carlsberg Marston Brewing Company in the UK, marks its 30th anniversary, the refreshed look reflects an “evolution of its brand iconography”.

Newly designed packaging will be available across all off-trade SKUs, with point of sale assets and more rolled out across national and free trade customers imminently.

The new look for the brand’s pakaging celebrates Shipyard’s heritage and evolution, with a design appearing across the whole product range.

Its updated logo fully incorporates the schooner Federal Jack which was built in Kennebunk Harbour in Maine where the original Shipyard Brewery was set up – it is now the state’s largest brewer and one of the US’s fastest-growing.


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