Leeds-based creative agency Fun Agency has launched a campaign for plant-based snack brand Harvest Snaps, which is owned by Calbee.
The ‘Plant based just got tasty!’ campaign follows the agency’s brand strategy work, created to drive a message that Harvest Snaps offers flavourful healthy snacking.
The creative for the campaign features an animated illustration by Andy Smith, which was rolled out across animated 6-sheets, digital advertising and in-store POS along with a print ad campaign.
Libby Connolly Head of Strategy said: “We’re excited to be challenging the category with these uncompromisingly bold-tasting healthier snacks. Our creative will drive demand across audience segments and there are big plans for the brand in the near future which we’re delighted to be an integral part of”
“It was a tasty project to work on, rolled out across multiple touch points and bringing a sense of fun to the plant based snacking aisle’” added Fun Agency’s co-founder, Sarah Alexander.
The agency worked with Calbee UK last year to rebrand Harvest Snaps, which included new packaging design.
