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Freemans launches Everyday Value for new season


Digital department store Freemans is launching its Freemans Everyday Value initiative as it looks to build on its successful Ways to Save activity in Autumn/Winter 22/23.

The move sees Freemans bring together over 3,000 everyday essential items at entry price points, across fashion and home.

The curated collection includes its own-brand product offer and is led by its exclusive partnership with Europe’s leading value fashion brand, Bon Prix.

Everything is designed to help families on a budget due to the on-going challenges that many face due the cost of living crisis. This covers basics that everyone needs, whatever the summer brings, and made all that easier to find and to shop on

Customers will see fashion basics across every category including denim, footwear, accessories, lingerie, swimwear, dresses and tops.

The activity is also replicated across home in areas a such as bedding, kitchen accessories, entry price point electricals and garden accessories and furniture.

Richard Cristofoli, chief customer officer, Freemans, said: “With the well-documented pressures on customer spend, celebrating value and making it even easier to shop has never been more important and that’s why we launched Everyday Value. We know from last season’s Ways to Save initiative, it’s something that shoppers welcome and respond well to- this curated collection is led more by fashion as we head into summer, versus Ways To Save that was more focused on smart swaps in the home.

“Our comprehensive selection of ways to pay supports the offer and we stand apart from our competitors with our free delivery and returns promise.”

The Bradford firm’s recent Christmas trading update showed sales in the eight weeks to 31 December 22 up 23 per cent. At the same time, it celebrated customer numbers exceeding 1m, up 65 per cent from two years ago, when the retailer relaunched at the start of a digital brand transformation.

The numbers shared placed Freemans growing ahead of the market while delivering its transformation from legacy catalogue retailer into modern digital etailer.

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