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Freemans’ sales up 23% over Christmas


“Digital department store” Freemans, has revealed that its sales over the Christmas period were up 23%.

The figures, released today, cover the 8 weeks to 31st December.

The Bradford firm has also revealed that its customer numbers have exceeded 1m, that’s a 65% increase from 2 years ago, when it started its transformation from a catalogue retailer into a pureplay digital operation.

“We are delighted with our performance in the run up to an including Christmas.  Not only have we delivered healthy sales numbers, but the transformation of the business continues at pace in our ambition to be the digital department store of choice,” said CEO, Ann Steer.

“I would like to take the opportunity to thank all of my Freemans colleagues for their part in this evolving journey, especially against the well documented cost of living crisis back-drop.”

The company is focusing on value and its exclusive Bon Prix fashion range dominated its top 50 bestsellers. Freemans has also launched its Ways to Save offers.

“The wider economic outlook and rising inflation coupled with a cost conscious customer means that as a business communicating value alongside exclusive reasons to shop with are more important than ever before,” continued Steer.

“Spring Summer 2023 sees the launch of our strongest range of exclusive collections across fashion and home and the latest phase of our ‘Ways to Save’ initiative, complemented with our free delivery and returns promise alongside a flexible variety of ways to pay.”

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