Groundbreaking Manchester adtech firm lands senior hire to supercharge AI-led growth

Manchester’s RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for premium media performance, has appointed Toby Shaw as UK sales director.

Shaw began his career at Wavemaker, where he excelled across key accounts for display and PPC. He then joined global media platform Teads, and, as Senior Sales Manager, drove business development in the UK within the independent agency landscape. Bringing a wealth of knowledge in ad tech and sales, Shaw will drive market growth for RAAS LAB by establishing core partnerships and defining process for its sales team.

Shaw’s appointment coincides with a significant stage of RAAS LAB’s business development, as it scales its AI-led technology.

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In the new role, Shaw will be responsible for enhancing RAAS LAB’s market footprint, particularly across the UK’s independent sector, and, as part of the management team, will help bolster its sales operations. This includes evangelising clients on RAAS LAB’s proprietary AI technology and insights, which match targeting and creative in real-time at the impression level to deliver ads that are a natural extension of the user’s media experience.

Shaw said: “RAAS LAB’s AI-led technology is unparalleled in market for offering true ‘Hyper Relevance.’ This unique ability to dynamically curate engaging experiences and drive performance across all stages of the customer journey is reinventing addressability at a key moment in the evolution of digital media. Being home too to some of the brightest minds in AI, media ops and sales, and celebrating the expertise of Manchester-based solutions for national advertising excellence, I jumped at the opportunity to be a part of this transformative business.”

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Guy Jackson, CCO of RAAS LAB added: “Toby’s expertise and tenacious approach to business development align seamlessly with our plans for sustainable growth. As a fellow champion of the innovation that quality, Manchester-based operators can drive, Toby’s appointment is a testament to RAAS LAB’s continued commitment to the breaking down of regional boundaries and pushing nationwide leadership to shape the future adtech landscape. Toby will help cement RAAS LAB as the market standard for hyper-relevant ad delivery and creative.”

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