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Former Mediacom search chief is now the Equaliser

Former Mediacom PPC director and search performance partner James Balmforth is levelling up with the launch of new PPC marketing consultancy Equaliser.

Based in Manchester, and offering comprehensive marketing consultancy services across the UK, Equaliser is dedicated to enhancing digital performance through customised marketing strategies. It provides tailored PPC solutions that address each client’s needs. The consultancy’s approach is designed to deliver measurable results and improve return on investment.

With over 15 years of expertise in digital marketing, including a spell as digital strategy consultant at Project50 post-Mediacom, and more than a decade in PPC strategy consulting, Balmforth brings a wealth of knowledge to the new venture. His previous PPC clients include Sky, Gatwick Airport, Cinch, Boots, Co-op, Appello Group, P&O, Post Office, Hillarys, Gtech, and Car Finance 247.

Services include PPC growth audits, PPC strategy design, marketing consultancy projects and PPC account management.

Balmforth said: “We believe every brand deserves a customised marketing strategy that optimises performance and targets growth. That’s what we aim to deliver.

“PPC is often one of the most important and fastest-growing channels in a business’ marketing plan. While it’s very performance-focused, great PPC requires a brilliant marketing strategy to get results. Through extensive auditing experience, we see many clients wasting up to 32% of PPC investment on ineffective activity. Additionally, there are often incremental opportunities going untapped. Our role is to help clients identify opportunities and pivot towards growth.”

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