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Project50 appoints former Nike and John Lewis digital lead

Asa Dargue

Cheshire consultancy Project50 has recruited London-based industry heavyweight, Asa Dargue to the team.

Project50 was created to bring the very best of client and agency-side thinking to help solve business problems, and Dargue brings experience from both sides of the fence to the team, with client leadership positions with William Hill and 118 118 Money bolstered by an agency background taking in Nike at GroupM and John Lewis Partnership at MG OMD.

Project50, founded by James Poole and Joanna Parnell in 2018, supports a range of market-leading UK, US and European clients. Engagements range from strategy support for one of the largest travel companies in the world through to the development of an investor strategy for a North-West hospitality business – as well as the development and execution of digital strategy for household names.

Project50 is currently engaged – now with Dargue – to drive the go to market strategy for a major new insurance product and to lead on digital strategy for two international B2B and B2C travel clients.

Co-founder Poole said: “We are thrilled to welcome Asa on board. He brings a wealth of fantastic, hands-on experience to Project50. His skill set is unique, blending bags of deep experience with

paid media as well as the detail of the supporting technology set-up.”

Dargue added: “Joining Jo, James and the rest of the Project50 team is an exciting step for me. The client base is varied, and I’m excited to lean in, leveraging my digital experience to drive real benefits.”

The Project50 team support clients with a range of services, from a complete overhaul of digital activity through to commercial strategy and planning support.

Its team of experts use their collective range of experiences to support clients across strategy,

marketing, digital and commercial disciplines, with the consultancy operating as a de-facto outsourced team of cross-functional experts.

Clients come to Project50 for marketing due diligence in support of large private equity acquisitions, marketing health-checks and advice around significant business integrations.

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