Leeds-based audio advertising specialist audioadpro has appointed Ben Rosser as sales director.
Rosser will support co-founder and CRO Roger Cutsforth and the Rev Ops team and has joined to help scale platform revenues. His appointment follows the recent launch of the company’s unique proprietary audience intelligence and planning technology, ADSTEM.
Rosser brings more than 26 years of experience in media and advertising, with a strong background in audio, voice and digital, including time at Global, where he served as head of mobile and group head of digital platforms; Say It Now, where he was sales director, and Warner Bros. Discovery, where he oversaw display sales with a particular focus on the discovery+ streaming service.
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Throughout his career, Rosser has worked with agencies, media owners, adtech businesses and commercial teams, and he has a track record of bringing new advertising formats to market and building lasting relationships across the industry.
“We carried out an exhaustive search to find the right person for this new senior role to help us take the business to the next level in our ambitious growth trajectory, and we couldn’t be more delighted to have secured someone of Ben’s calibre and experience”, said co-founder Cutsforth.
Rosser added: “I’m thrilled to be joining audioadpro at such an exciting time for digital audio advertising. Having spent much of my career driving innovation in audio and building partnerships with leading brands and agencies, I see a huge opportunity to help grow the market and demonstrate the value audio can deliver for advertisers. I’m looking forward to joining such a talented team, bringing my experience to the business and helping drive the next stage of growth.”
audioadpro is a specialist audio advertising platform offering managed service expertise in campaign planning and activation management, supported by consolidated performance measurement and attribution. Serving ads across all digital audio, including music and radio streaming, podcasts, audiobooks and mobile in-game, audioadpro’s connectivity, highly accurate proximity/geo-mapping and extensive audience intelligence data combine with the aim of making “every audio penny count.”
