audioadpro has launched a brand new proprietary audience intelligence technology, ADSTEM, designed to make life easier for media planners in the audio world.
Developed exclusively for digital audio advertisers, ADSTEM is proprietary intelligent planning technology, providing media planners with the most precise geo-mapping tools and enriched audience data available.
Working with world-leading data management partners and harnessing AI and machine learning technologies, ADSTEM’s audience intelligence delivers breakthrough comprehensive targeting capabilities built specifically for digital audio activations.
ADSTEM’s deeper, more informed and faster briefing aligns audio activations with desired campaign outcomes from the outset, extending through to detailed attribution and consolidated measurement – integral to audioadpro’s unique performance stack.
Following his appointment as chief technology officer earlier this year, Liam Bateman led the development of ADSTEM, shaping audioadpro’s technology roadmap: “ADSTEM marks a major step forward in our ambition to make digital audio a more precise, accountable and effective advertising channel. By combining our audio expertise with advanced audience intelligence, we’re giving brands and agencies greater confidence in who they reach, where they invest and how they measure success. This launch is an important milestone in audioadpro’s technology roadmap, with much more to come.”
audioadpro is a specialist audio platform offering managed service expertise in campaign planning and activation management, supported by consolidated performance measurement and attribution. Serving ads across ALL digital audio – including music and radio streaming, podcasts, audiobooks and mobile in-game – audioadpro’s unrivalled connectivity enables tighter proximity geo-mapping and more granular audience layering. This reduced wastage drives better ROAS and makes every audio penny count, delivering the scale needed for successful performance audio advertising.”
With unparalleled audience intelligence at its core, ADSTEM is now live across all audioadpro activations and available to client partners from September 2026.
