Manchester-based programmatic marketing specialist Regital has announced it has appointed Gemma Adams as client director.
Prior to joining Regital, she has worked at Dentsu Aegis and most recently as client director at iProspect, a dentsu company.
In her new role, she will be responsible for all aspects of client delivery and management and will work alongside managing director Paul Barnard and board director Gareth Owen.
Gareth Owen, Board Director, Regital, said: “I’m thrilled to welcome Gemma to the Regital team. She brings a wealth of experience and a proven track record of delivering innovative approaches that have helped clients grow their brands. Our agency and in-house client teams are looking to achieve more from their media spend and they want to understand more about ever changing audiences. Our unique data proposition, informed by mobile network data, allows us to do that, but we need great people to relay that data insight, and Gemma will be key to this”.
Adams added: “I can’t wait to get going and help Regital shape the offering that progressive marketing teams are looking for as they move towards a privacy-first strategy. Regital is already uniquely prepared for the demise of the cookie and it certainly is an exciting time to join.”
