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Regital and Running Total behind 4lite’s biggest ever campaign


4lite is undertaking its biggest ever television and digital campaign to date.

The Warrington-based lighting manufacturer is seeking to raise awareness across its trade and consumer audiences.

The 30 second television advertisements will run across Sky, supported by Youtube slots, targeting sport, tech and new channels.

“As demand for smart home appliances and products grows, smart lighting is moving up the agenda for consumers, and likewise for electricians and installers,” explained Jane Rylands, Head of Marketing for 4lite.

“This campaign, coupled with our increasing retail presence including a national rollout with Wickes, will help to raise the awareness of 4lite’s smart lighting products and their capabilities, amongst our key trade and consumer audiences.”

The ad was created by London-based agency Toast, with media buying managed by Regital and Running Total in Manchester.

The campaign is expected to reach 4m viewers during its 6-week run.

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