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Everything you need to know about Digital City Festival’s Scaling for Growth event

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As Digital City Festival is in full swing across Greater Manchester, we have an impressive line-up of speakers and insightful sessions lined up for Scaling for Growth this week.

Scaling for Growth, hosted at Bruntwood SciTech’s The Bright Building on Wednesday 29th March, is one of this week’s specially curated events aimed at senior leaders across marketing and ecommerce. 

Following a morning welcome and introductions, a panel session sponsored by Just After Midnight on How to make your brand stand out in today’s marketplace will kick off the event. 

Chaired by Becky Willis, Just After Midnight’s New Business Director, the panellists joining to offer their valuable insights include: Arafa Heneghan, Director of Brand at AO; Amy Woods, Podcaster, Author and Founder of Content 10x; Ellie England, Commercial Director at Microsoft and Anthony Diver, Chief Creative Officer at MOSQUITO.

 

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Next up will be an inspiring talk by Rosa Mitchell, Business Director at connective3, on How to produce creative organic strategies that drive performance and lead to sales. 

Sponsored by connective3, Rosa will delve into how to deliver creative campaigns that are on brand and can improve overall digital performance, how marketers can utilise digital PR campaigns that deliver links and support SEO, address how to understand your target market and what your target audience actually wants to see, tying it all into how to drive business growth and sales.

After a networking break, headline sponsor MiQ will delve into how to Cut through the clutter: reach your audience with Connected TV. Join Jack Sullivan, Business Development Lead at MiQ and Joe Wood, Regional Sales Director at Samba TV to look at how Connected TV and how it can open up huge opportunities for marketers to reach audiences. 

Next up will be a valuable talk delivered by Leeds agency Boutique called Scaling for growth – The DISCO model that drives marketing performance, sponsored by Veracity Trust Network.

As the cost-of-living crisis has undoubtedly changed consumer behaviour, spending power and loyalty, Emily Maddox, Digital Growth Consultant and retention expert at Insider, will deliver a session exploring the customer loyalty landscape. During The 2023 Blueprint for Customer Loyalty, Emily will showcase four tried-and-tested strategies to help increase engagement, retention and customer lifetime value.

After lunch, there will be a special keynote session hosted by Will Clayton, Head of Innovation at Boohoo. Sponsored by VDX.TV, the keynote on Getting your foundation right to open the door to innovation will provide valuable insights for any marketer.

StackAdapt are up next, with a talk on Multi-channel advertising: how to successfully advertise in turbulent times. In this session, StackAdapt will discuss trends and insights, break down programmatic channels, look at key tactics, and discuss the benefits of using a multi-channel approach.

The last talk of the day will be Doing More With Less: How to Get Maximum ROI From Your Content, delivered by Amy Woods, Podcaster, Author and Founder of Content 10x. Join this talk to discover what it takes to develop a “doing more with less” approach to content and how to implement an effective content repurposing strategy.

It’s a jam-packed day sure to be full of valuable insights and takeaways. There are just a few spaces left, so register your interest now and bag your spot! 











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