Everton Football Club has extended and expanded its partnership with global trading and investment platform eToro – reaffirming the brand’s role as the club’s Official Trading Partner across both the Men’s and Women’s teams.
The renewed agreement comes at a landmark moment for the club, with the Men’s team preparing for their first season at the brand new Hill Dickinson Stadium, and Everton Women set to begin an exciting new chapter at historic Goodison Park. As part of the expanded deal, eToro’s branding will remain highly visible across both venues, as well as Everton’s growing digital channels.
Building on the success of the initial agreement, which was announced during the 2023 closed season, the two-season extension promises to go beyond brand visibility. eToro will work alongside the club to deliver a series of educational initiatives and fan activations focused on building financial literacy, confidence and inclusion – for supporters and athletes alike.
At the heart of the collaboration is eToro’s global ‘Loud Investing’ campaign, aimed at challenging outdated myths, closing the gender investment gap, and empowering more people to feel confident about taking control of their financial futures.
Mark Rollings, chief partnerships officer at Everton, said: “We are proud to be extending our relationship with eToro – a progressive, globally recognised brand that shares our belief in the power of sport to create meaningful impact. This renewal is not just about continuing a successful commercial partnership; it’s a clear signal of our shared ambition and commitment to community, education and inclusion.
“eToro’s focus on improving financial confidence and representation through its Loud Investing campaign complements our broader vision as a club – and we look forward to delivering impactful initiatives together that benefit our supporters, men and women’s players, and the wider football community.”
With more than 40 million users worldwide and operations in over 75 countries, eToro is a global leader in social investing. Its easy-to-use platform gives users the power to choose how they invest – from direct trading to following top investors, or through diversified Smart Portfolios.
Stephanie Wilks-Wiffen, director of marketing at eToro, said: “We’re excited to deepen our partnership with Everton this season, backing both the men’s and women’s squads as part of our commitment to inclusion. Through ourLoud Investing campaign, eToro is busting myths, boosting confidence and proving that investing, like football, should be open to everyone, not just a privileged few. Together we hope to spark conversations that make both finance and sport more accessible.”
