Allbeauty “ramps up growth” with Manchester appointment

Stephen Chapman's picture
by Stephen Chapman

Online beauty retailer, Allbeauty, has turned to Vagabond Digital to manage its paid social and creative campaigns.

The Manchester agency will help the firm “ramp up its growth” and increase its share of the £29bn beauty and personal care market in the UK.

“We can’t wait to play a key role in partnership with Allbeauty to help them grow in this dynamic, online market,” said Vagabond Digital’s founder Tom James-Lee.

“Driving customer loyalty and carving out a clear position in this competitive market will be the focus and we’re delighted to have the chance to work with such an exciting brand.”

Allbeauty was founded in 2004 and is now worth £130m as its Director of Brand, Tom Robertshaw explained:

“Following explosive growth during the pandemic, this partnership with Vagabond Digital enables us to scale further, investing heavily in brand awareness channels whilst also focusing on performance and creative testing. When selecting a suitable partner for this journey, Vagabond’s passion and knowledge really shone through.  They have a proven track record in scaling paid social channels without sacrificing brand, so we look forward to working with them over the long term.”

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