North East real-time marketing data platform PolyBox plans to integrate AI into its futire models following £700,000 of recent investment into the firm.
Created for marketers, by marketers, PolyBox’s platform bypasses the time and effort involved in collecting and reporting on data manually. Rapid access to clear, accurate information, and the ability to forecast, model and engage effectively with that data is all possible without the necessity for in-depth technological knowledge.
North East venture capital firm, Northstar Ventures was among the first to identify PolyBox’s potential, initially investing in the company in 2024 as it developed its offering. Northstar has now followed up that early vote of confidence with a further investment of £150,000 from the North East Innovation Fund, with the support of The North East Mayoral Strategic Authority led by North East Mayor, Kim McGuinness. A further £250,000 has come from angel investors, on top of £300,000 grant funding from Innovate UK.
Overall, the company has raised £1.5m through investment and grants, including Innovate UK, Creative UK and angel investors, since its pre-seed stage.
This latest £700k funding boost will enable the company to focus on integrating AI into its products to automate reporting and generate critical insights for customers. This will save further time and reduce costs for marketing teams, whilst also improving the quality and speed of decision making, through the automation of routine tasks.
Drawing on the strength of its technological capabilities, the company’s ambition is for PolyBox to become the industry go-to for marketers.
Tom O’Neill, investment manager at long-term supporter Northstar Ventures said: “We’re very pleased to complete our latest investment in PolyBox which will help Rojin and the team to significantly grow the business and build on the solid progress made to date. As AI continues to significantly disrupt the marketing industry, PolyBox’s automated reporting solution saves time and money for busy marketing teams, whilst also supporting clear, strategic decision making.”
Rojin Yarahmadi, co-founder and CEO, PolyBox, added: “With the successful completion of our investment round and the support of the Innovate UK Investor Partnership grant, we’re excited to be entering the next phase of PolyBox’s journey. We’re incredibly grateful to our angel investors and Northstar Ventures for their continued belief in our vision. Their investment has not only supported our growth but has also unlocked the Innovate UK Investor Partnership funding, enabling us to accelerate our roadmap. This next phase will focus on delivering even more advanced analytics and AI-powered insights, helping marketing teams make faster, smarter, and more informed decisions through their reporting.”
