Subscribe to the daily newsletter.

Baby boom as North West ecommerce firm targets £100million turnover


Greater Manchester online retailer, Online4Baby is set to reveal revenues of £40m this year.

Its growth has been accelerated due to the move online during the pandemic, with turnover increasing from £14m in 2019.

“The shift to online shopping and increased awareness of our platform have helped us achieve strong organic growth over the past few years,” said Managing Director Christy Foster.

“As we don’t have bricks and mortar sites, we are able to offer extremely good value to consumers. As a result, we have seen revenues grow substantially and, with our investment in key staff, our infrastructure and product ranges, we believe a target of reaching £100m in revenues within the next three years is realistic,”

Founded in 2005 by Foster, her sister Cheryl Blayds and their husbands, Darren and Warren, it currently employs more than 50 staff in Hollinwood, near Oldham, and its warehouse and customer services operations in Chadderton.

To support the growth, it has appointed Karen Miah from The Very Group as Ecommerce Manager and new Chief Marketing Officer, Tom Fotheringham, who joins early next year from Allbeauty, where he is Customer Experience Director.

Related News