Leeds’ Loud! OOH has been appointed by Seep, the fast-growing challenger brand behind microplastic-free cleaning essentials, to lead its first UK out-of-home advertising campaigns.
The appointment marks the start of a new partnership between two ambitious challenger brands focused on doing things differently in their respective markets. Loud! OOH will support Seep with the planning and delivery of its out-of-home advertising activity, with the first campaign set to launch in the coming weeks and further campaigns to follow.
Founded by Laura Harnett, Seep is on a mission to remove microplastics from everyday cleaning essentials. The female-founded, B Corp certified brand has built a growing following with its range of plastic-free cleaning products and is now stocked by major UK retailers, including Waitrose.
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Seep also attracted investment and backing following its appearance on Dragons’ Den, where Deborah Meaden and Trinny Woodall invested in the business. The brand’s growing retail presence and challenger mentality make the move into out-of-home advertising a natural next step as it looks to reach new audiences across the UK.
For Loud! OOH, the appointment represents another significant client win as the agency continues to make out-of-home advertising more accessible, transparent and creatively effective.
Ed Hamilton, head of growth at Seep, said: “We’re really excited to see how out-of-home can further elevate the Seep brand and help us reach new people who haven’t yet heard about our plastic-free cleaning essentials. As a new media channel for us, Loud! OOH has been a brilliant partner in helping us understand the opportunity and navigate the process. We’re looking forward to seeing the first campaign out in the world and, more importantly, the impact it can have.”
Jamie, Founder of Loud! OOH, said: “Seep is exactly the kind of brand we love working with. It is a genuine challenger brand with a strong product, a clear mission and the ambition to do things differently. There are some great similarities between our businesses in that sense, so this partnership feels like a natural fit. We’re excited to help Seep take its next step into out-of-home and build campaigns that put the brand in front of new audiences in a way that is impossible to ignore.
