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Animmersion makes interactive games for multinational mining company

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Teesside-based Animmersion has developed four interactive games on behalf of Anglo American for its North Yorkshire mine Woodsmith Project.

The multinational firm operates a polyhalite fertiliser mine – the world’s largest known, high-grade deposit of the mineral – not far from Whitby, and piloted the games during Scarborough Science and Engineering Week, attended by more than 2,000 young people and 30 employers.

The four games include a focus on farming with polyhalite, processing it, an AR mining experience, and a cyber security challenge – produced alongside GCHQ – and will now be incorporated into Anglo American’s education outreach programme.

In previous years, Animmersion has also worked on creating a 3D interactive map of the mine for Anglo American.

Middlesbrough-based Animmersion specialises in animation, VR and AR, UI, interactive displays, hologrames and MR, and more. It was founded in 2006 and employs a team of designers, artists and software engineers.

Andi Liddell, Director of Animmersion UK, said: “Each game creates an engaging scenario that gives young people an insight into the skills and critical thinking required within the science and engineering sectors.

“They encourage problem solving, creativity, and collaboration – delivering a more focused, stimulating and enjoyable learning experience.”

Gareth Edmunds, Corporate Relations Director at Anglo American, added: “Ingenuity and innovation is at the heart of the Woodsmith Project, and we adopted the same approach with these games.

“Working with local companies is something we try and do wherever we can, so it was great to be able to work with Animmersion on this high-tech project.”

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