Animmersion UK and ViralEffect have come together to help national brands reach students during socially distanced Freshers’ Weeks.
The companies said that “one major franchise from the food sector” has already signed up to the programme, with many more “actively involved.”
The idea is to use Animmersion’s Virtual Interactive Events service to enable brands to produce an online, on demand virtual Freshers’ Fayre experience via computer, smart phone and tablets.
“This exciting collaboration demonstrates how local businesses can combine key strengths to address event challenges through digital innovation,” explained Samuel Harrison, Managing Director of Animmersion UK.
“We’re confident that this will enable national brands to continue supporting University events and provide students with an interactive and engaging experience.”