Animmersion completes interactive brief for Anglo-American

Stephen Chapman's picture
by Stephen Chapman

Anglo American has worked with Animmersion to create a 3D interactive map of the Woodsmith Project, near Whitby.

The 1,600 metre mine is the first deep mine to be constructed in the UK for 40 years.

Once completed it will exploit the world’s largest known, high-grade deposit of polyhalite, which will be sold as a natural, multinutrient fertiliser.

Animmersion’s role was to create an immersive tour for the mine, including a 23 mile long mineral transport tunnel, linking it to processing and port facilities on Teesside.

“Animmersion has a long-standing relationship with the Woodsmith Project, which reflects our commitment to developing a local supply chain and ensuring local people and businesses benefit from what we are doing,” stated Steven Rushby, Digital Manager of Crop Nutrients at Anglo American.

“This 3D interactive experience has been nine months in the making and we hope that a wide range of audiences will find it engaging and informative, and that it will become a key communication tool in explaining the unique, innovative and low environmental impact approach we’re taking to develop the mine.

“As a Teesside lad myself, it’s been really rewarding to be able to work with a local company like Animmersion to develop such an innovative, cutting-edge tool.”

The Middlesbrough firm worked in collaboration with web agency, Investis.

“This is a great example of how we apply our expertise for creating immersive digital experiences to bring complicated subjects to life for diverse audiences,” added Samuel Harrison, Managing Director of Animmersion UK,

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