Dead Pixel has opened a bespoke South Manchester studio facility specialising in food and lifestyle content.
The now Cheadle Hulme-based production agency has now moved from North Manchester into its new 4,000 sq ft home after investing close to £100,000 on the move, initial fit out and equipment upgrades, and the cleverly-designed unit is open for business.
The space, referred to as Dead Pixel Studios, features a customisable kitchen set with interchangeable cupboards, doors, handles and worktops. Plus, a fully functional prep kitchen, large prop collection, drive-in access and additional kit hire.
Cal Thomson, Co-Founder, said: “Regularly working with the likes of Oxo, Ambrosia, Sharwood’s and Myprotein Kitchen has allowed us to get a solid understanding of what makes a good food studio. But they’re really hard to find – whether that be down to the lighting setup, cooking facilities or even just the layout as most kitchens weren’t made for filming in.”
He continued: “For our own productions, we would typically hire a family home with a nice kitchen, but would regularly come up against too many restrictions. So, we decided to do something about it.”
As well as being used for Dead Pixel’s productions, the studios will be available to external production companies and freelance creators as a dry hire in order to provide the space for others to get creative in the kitchen too.
The sets are built using a custom-designed wooden frame and heavy duty velcro. This allows the user to quickly change the kitchen from a rustic farmhouse to a modern apartment in just minutes, without the need for a full set build.
The bespoke kitchen sets were designed by the business’ owners, Cal Thomson and Kieran Edwards, as a way for clients to save money, move quickly and create content more sustainably.
BBC Food, Insomnia Cookies and Batchelors and Leeds agency Jaywing are amongst the first brands to utilise the studio space.