Dead Pixel Films has produced a series of branded videos starring Fred Serieix.
The Manchester production company was brought in by Paragon Brands to help launch G’Vine to the UK.
“G’vine is a premium French gin made from grapes. They have a unique story that most UK consumers may not be aware of – but one that does positively affect the taste of the product (speaking from experience!). So it only seemed fitting to take Fred back to the South of France to not only his birthplace, but to the vineyards where G’Vine began and is still produced today,” explained Kieran Edwards, Director at Dead Pixel Films.
“Capturing the story as Fred falls in love with the history, taste and ethos of this unique French gin, with some added touches of Fred’s personality that we all know and love, was a vital first step in cementing this huge partnership and educating consumers in a way that feels on brand”.