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Fred Sirieix stars as Dead Pixel promotes gin brand


Dead Pixel Films has produced a series of branded videos starring Fred Serieix.

The Manchester production company was brought in by Paragon Brands to help launch G’Vine to the UK.

“G’vine is a premium French gin made from grapes. They have a unique story that most UK consumers may not be aware of – but one that does positively affect the taste of the product (speaking from experience!). So it only seemed fitting to take Fred back to the South of France to not only his birthplace, but to the vineyards where G’Vine began and is still produced today,” explained Kieran Edwards, Director at Dead Pixel Films.

“Capturing the story as Fred falls in love with the history, taste and ethos of this unique French gin, with some added touches of Fred’s personality that we all know and love, was a vital first step in cementing this huge partnership and educating consumers in a way that feels on brand”.

The shoot took place in Cognac with scenes filmed across the vineyards, the distillery, bars and the brand’s perfume room.

“Dead Pixel were the natural partner for us to take care of the video production of the campaign,” added Chris Jones, Managing Director of Paragon Brands.

“Manchester is an incredible pool of talent and we are proud to be able to showcase this in such a wide-reaching campaign bringing a premium and unique gin to an international audience with such a recognisable ambassador as Fred”.

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