Wax Lyrical has appointed 32West in Cumbria as its PR and content partner.
It comes ahead of the brand’s 40th anniversary next year.
“We are delighted to be working with the team at 32West,” said Warren Gell, Commercial Director of Wax Lyrical.
“We are investing in our people, our products and our environment and we have many exciting stories to tell ahead of our 40th anniversary next year. We are looking forward to 32West helping us spread the word to our target audiences.”
32West has also announced that it’s working with REACT and Forth Engineering.
“We are over the moon to have been appointed by three amazing companies and can’t wait to get to work,” said 32West Director James Higgins.
“In Wax Lyrical, we have a brand of global repute which is, without doubt, one of the finest in its sector. It is based just a stone’s throw away from 32West’s headquarters and, while we may be local to each other, this business’ story is one of international success.
“With regards to both Forth and REACT, we have two companies which are innovative, pioneering and truly leading the way in the specialist fields in which they operate.”
The agency employs 6 staff at its Ulverston base.