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CTI Digital handed web brief by first aid experts


Manchester agency CTI Digital has won a contract to support and develop the Magento website for nationwide first aid experts, Imperative Training.

Imperative Training was established in 2003 and has since grown to become the largest independent first aid training provider in the UK. The brand incorporates Defibshop, the country’s number one supplier of defibrillators.

CTI will support and improve the existing Magento platform for the emergency care providers, undertaking a healthcheck audit and identifying areas for improvement.

Emma Lloyd, creative and marketing manager at Imperative Training, said: “As a brand we have been continually expanding for the past 15 years and always aim to improve. Working with CTI, we hope to advance our digital presence to match our industry-leading position.”

Ian Cassidy, eCommerce director at CTI Digital, added: “It is a pleasure to further diversify our e-commerce client portfolio to include companies offering life-saving services. We are delighted to be recognised for our Magento expertise and look forward to delivering strategic digital improvements for Imperative Training.”

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