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Creative trio reunite at Manchester agency with the hire of new Head of Content

Influential Agency Group - YBG - Kelly

Manchester-based creative agency Young Bright and Grey has hired a new Head of Content to grow its content and branding offering. 

Kelly Cunningham joins the agency in the new role, having previously worked with former cube3 duo and Directors Viv Griffiths and James Summerscales.

She will be tasked with leading on strategy planning and content, and will work across digital, creative and PR with the trio receiving the wider support of the Influential Agency Group.

Prior to joining the agency, she worked as Senior Content Manager at THG Ingenuity where she led and launched Homebase’s content strategy, including its first ecommerce Black Friday sale in 2021.

Since the agency was acquired by Influential Agency Group in October, Young Bright and Grey has retained its name and brand identity and secured a number of recent project wins including with CPG Europe and hazardous materials specialist Lucion Services.

Kelly Cunningham (pictured), Head of Content at Young Bright and Grey, said: “It is great to reunite with Viv and James again, and become part of an expanding, energetic team with people genuinely at the heart of it. 

“I am excited to contribute to the culture of Young Bright and Grey, and the wider Influential Agency Group. I have been lucky enough to work within some really progressive and vibrant workplaces and look forward to adding to the culture here.”   

James Summerscales, Director at Young Bright and Grey, added: “Kelly joins the team as we enter a really exciting chapter, with a stream of recent client wins, which all show real ambition. We continue to recruit for our creative and branding team, looking for driven individuals who want to work on exciting, attractive projects.  

“Since joining Influential Agency Group, the whole company has gone from strength-to-strength, with team members from both sides benefiting – and that collaboration has translated into a culture we are really proud of.” 


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