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Complete our over-50s survey before Wednesday – and be in with a chance of winning £100 in vouchers

Prolific North's next roundtable focuses on the mature market

Two days remain to complete our survey, designed to inform discussion at our upcoming roundtable in association with Accord Marketing, ‘The over-50s market: underrepresented or misrpresented?

We want to hear from everyone – young or old, in-house or agency – and get a cross-section of the industry that tells us enlightening facts about how people see the state of marketing right now. How do you think the mature market is reached? Let us know.

Once we’ve collected the full range of responses, the conclusions will be discussed at the over-50s roundtable, taking place at the Great John Street Hotel in Manchester – where we’re inviting a range of influential representatives from brands to have their say.

And one survey respondent will win a £100 Amazon voucher, courtesy of Accord.


The over-50s market is a highly valuable one, and arguably left behind by many marketing teams. Speaking on Prolific North recently, Accord’s Agency Director said: “brands race to identify the best way to woo Millennials, [but] seem to forget that there are a staggering 23 million people aged over 50 in the UK”.

That’s why we’ve come together to create an engaging discussion surrounding how over-50s are marketed to – a roundtable featuring representatives from relevant brands.

Those brands who want to have their say at the upcoming roundtable are still welcome to get involved – please do so by emailing Rebecca Waterhouse.

And to make our discussion even more in-depth, please complete the following survey to maximise the range of opinions collected, and provide your contact details to be entered into our prize draw!


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