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Co-op’s “Best of British” ecommerce initiative


The Co-op has launched a new online delivery option dedicated to the ‘Best of British.’

The Manchester retailer said that its online delivery website would demonstrate its commitment to British sourcing.

“As a member-owned organisation, we know food provenance really matters to our member owners, and we continue our longstanding support for British farmers, growers and local suppliers, championing home-grown produce, protein and products,” said Adele Balmforth, Propositions Director, Co-op.

“The new Best of British pages on our online platform, make it easier and quicker for our customers to buy British, which means we support local livelihoods and give our customers what they want.”

Its same-day delivery ecommerce operation would “champion” its British-produced food including meat, fruit and vegetables, eggs, milk and cheese.

“It’s great to see British supermarkets like Co-op celebrating homegrown and reared produce by making it easier for customers to back our farmers and choose British food,” added Steve Barclay, Secretary of State for Environment, Farming and Rural Affairs.

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