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Co-op says ‘ta-ra’ to Corrie

Coronation Street has confirmed the show’s brand partnership with Co-op has come to an end. The supermarket chain has been an advertising partner on the Cobbles since 2018.

The partnership featured a branch of the supermarket on the famous cobbles, as well as Co-op-branded carrier bags, cups and marketing materials featuring in the show. Co-op has also periodically released branded products in real-life stores, such as last year’s Roy’s Rolls and Kabin Cup Cakes ranges.

Announcing the end of the partnership on Instagram, a statement said: “After six incredible years, @coopuk and Coronation Street are parting ways.

“Since 2018, the Weatherfield Co-op has been a staple on the street. Together, we’ve brought to life some of the most iconic Corrie products and into the hands of Co-op Members and customers – from Roy’s Rolls to Betty’s Hotpot to The Kabin cupcakes and R Ale.

“As this era draws to a close, it’s time to bid a fond farewell and reflect on what has been a truly brilliant journey. Thanks for the memories.”

The street’s branch of Costa Coffee, which also signed up with the show in 2018, previously departed the cobbles in 2021. It was briefly replaced by a branch of EE, and more recently has been a Hays Travel. Fans of the show are already debating what could now replace the Co-op, with fellow Northern supermarket Booths a popular choice, along with a possible return for Fred Elliott‘s sadly missed Freshco.

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