Greggs and Just Eat are bringing together high fashion and high street value in a super trendy way to celebrate the upcoming London Fashion Week.
Pastry lovers and fashionistas alike (and indeed those who sit at the intersection of the two) will have the chance to get their hands on an authentic pre-loved designer handbag from some of the world’s most coveted fashion houses, simply by ordering their Greggs favourites from Just Eat.
Customers who secure a bag will be adding a luxury accessory from a leading fashion house to their wardrobe for the price of a Greggs, proving that great style doesn’t always need to come with a premium price tag, just a blossoming waistline.
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Every recipient will receive a completely different design as part of the campaign, after all the bags are second-hand, or as the campaign describes it “pre-loved,” celebrating “timeless fashion while giving luxury pieces a second lease of life.”
Available to order via select shops, Greggs promises that the campaign won’t just be in London, but “across the UK’s most fashion-forward cities.” Customers spending over £20 on a Greggs order via Just Eat between 11am – 1pm on Thursday 17th September will be in with the chance of getting their hands on a new bag to store their sausage roll in, although they will be available on a strictly first-ordered, first-served basis.
Zoe Harris, customer director at Greggs, said: “From Sausage Rolls to statement bags, this might just be our most fashionable launch yet. By teaming up with Just Eat during London Fashion Week, we’re giving lucky customers the chance to bag an authentic designer handbag, proving that great taste doesn’t have to come with a hefty price tag. We’re stitching together the worlds of high fashion and everyday value in a way only Greggs can, for a deliciously unexpected twist on lunchtime.”
Amy Heather, director of strategic accounts and partnerships at Just Eat, added: “Who says a Sausage Roll can’t come with a side of luxury? By teaming up with Greggs, we’ve put a playful and accessible spin on London Fashion Week, giving customers the chance to bag something extra special with their lunch.”
