"Do we have to have gay kissing at dinner time?" Channel 4 includes real complaints in new campaign
Channel 4 is highlighting its diverse range of talent with a new campaign that includes the real complaints made against them.
The ad, by its in-house agency 4Creative, features stars including Catastrophe’s Sharon Horgan, artist and presenter Grayson Perry, Channel 4 News anchor Jon Snow and Great British Bake Off’s Sandi Toksvig and Prue Leith.
Each delivers a complaint based on actual feedback that the broadcaster has received from viewers.
The 'Complaints Welcome' ad starts with Hollyoaks actor Kieron Richardson kissing his husband and saying: "I’m not homophobic but do we have to have gay kissing at dinner time?"
The work was created by Eoin McLaughlin, Caio Turbiani and Raminder Sumra, and directed by Alex Boutell.
Ian Katz, Channel 4’s director of programmes, said: “This campaign celebrates one of the things at the heart of Channel 4’s identity: challenging the way our viewers think about the world. When there isn’t someone complaining about one of our shows we should be worried.”